If there is anything guaranteed to drive me into a near incoherent rage - it's cardboard inserts in magazines. You know what I mean, those shiny shiny adverts that stick out in the middle of the magazine and totally ruin the flow of the pages.
I don't mind so much if they've got free samples like perfume or foundation attached. But to simply put a thick piece of card in the middle of the magazine for no reason with exactly the same layout, photos, text, and so on as a normal advert page!
The companies that place the adverts must think "this is a great idea, the magazine will automatically fall open to our advert!" But I think, what selfish idiots to ruin my magazine reading with their cardboard. I'm just settling down to enjoy a quiet afternoon with Vogue, perhaps writing my witty comments with a Sharpie, and it ruins the entire experience to have to fold or pull out cardboard inserts!
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